Author Archives: admin

  • Five Types of Marketing Collateral and How To Use Them

    With the exponential growth in available channels and the race to craft successful campaigns gaining momentum, marketing teams need to create a greater variety of marketing collaterals to stay ahead. Marketing and sales collaterals with interactive c


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  • The Major Graphic Design Trends to Watch out for in 2023

    As we venture closer to the New Year, you might wonder what graphic design trends 2023 will bring. Like all technology, graphic design has continued to evolve. As a result, we see its influence constantly changing from year to year. We expect graphic


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  • The Best Process to Test Pantone Formulas for Plastics Before Production

    Getting colors to match across the board on complex materials is a major obstacle that manufacturers have struggled with for years. Color matching is a big challenge in packaging design, and using Pantone colors for plastics makes this even more of a


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  • Three Important Traits of a Consumer-First Ad Agency

    For an ad agency looking to better engage its market, adopting a consumer-first approach is essential. Today’s market has completely shifted to a consumer-driven one so an advertising firm has to emphasize this in everything they do. Furthermore, t


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