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Getting colors to match across the board on complex materials is a major obstacle that manufacturers have struggled with for years. Color matching is a big challenge in packaging design, and using Pantone colors for plastics makes this even more of a

For an ad agency looking to better engage its market, adopting a consumer-first approach is essential. Today’s market has completely shifted to a consumer-driven one so an advertising firm has to emphasize this in everything they do. Furthermore, t

The year 2020 was like no other. The covid-19 pandemic has changed the way the world does business. We can see that consumer behavior has changed dramatically. People are now increasingly engaged on digital channels to fulfill everything from their g

RFPs – a shorthand for “Request for Proposal” is one of the ways that businesses use to evaluate different solutions available in the market and to assess the capabilities of the associated service provider. RFPs are a key sales and communicati