Getting colors to match across the board on complex materials is a major obstacle that manufacturers have struggled with for years. Color matching is a big challenge in packaging design, and using Pantone colors for plastics makes this even more [...]

For an ad agency looking to better engage its market, adopting a consumer-first approach is essential. Today’s market has completely shifted to a consumer-driven one so an advertising firm has to emphasize this in everything they do. Furthermore, the market [...]