For an ad agency looking to better engage its market, adopting a consumer-first approach is essential. Today’s market has completely shifted to a consumer-driven one so an advertising firm has to emphasize this in everything they do. Furthermore, the market [...]

The year 2020 was like no other. The covid-19 pandemic has changed the way the world does business. We can see that consumer behavior has changed dramatically. People are now increasingly engaged on digital channels to fulfill everything from their [...]