We see approximately 4,000 to 10,000 ads per day and are increasingly blocking many of those ads altogether. Yet advertising banners, website design banners, graphic design banners, and product banner design are integral to building brand awareness and brand recall. As a business, how can you reconcile this? Through highly creative, interesting, and well-designed banners that trigger consumer interest, curiosity, and spark the purchasing journey.
Artistic and effective banner designs have a profound impact on customer conversion rates and have the power to drastically boost sales. They’re a critical, versatile marketing tool and are widely used in trade shows, product launches, brand PR, and grand openings. Professional banner design that actually converts is a challenging creative format, but there are some specific ways to increase the likelihood of conversion success.
Different Types of Banner Designs for Impactful Presentations
Banners can be made in different styles and designs, each with their own purposes and intent. Choosing the right banner design for the right medium will increase sales and engagement and draw attention to exactly what you want your customers to see.
01 Pull-Up Banners
A popular, versatile, and affordable banner style that can be set up quickly, reused accordingly, and easily transported. The designs and typography in pull-up banners are mostly vibrant in color with catchy tag lines as they are used to attract visitors to the venue.
Where it should
be used
- Physical settings, like events
- Trade shows or expos
- Retail settings
Impact
Can be quickly built and customized with the desired information and displayed in places that catch the eye and attract people to products, services, or locations.
02 Step and Repeat Banners
These banners are designed to augment, change, or cover-up physical backgrounds with displays that conceal specific environments with customized designs. The designs are so creatively planned and designed that even if they repeat, there is a pattern of continuation which avoids distraction and gives a uniform look.
Where it should
be used
- Physical Events
- Press and News Releases
- Keynotes
- Presentations
Impact
A great option for displaying logos and business information while simultaneously covering unwanted or distracting backgrounds and environments so that audiences can focus on key messages.
03 Suspended Banners and Hanging Banners
Suspended and hanging banners are excellent for public visibility as they can be displayed up high and seen from a distance. For Appealing hanging banners, visualization of the designer plays an important role.
Where it should
be used
- Physical Events
- Promotional Events
- Retail Settings
- Grand Openings
Impact
Widely used to reach large crowds because they’re striking and conspicuous, as the banners can be attached and hang from ceilings and built-in a variety of shapes and designs.
04 Outdoor Banners and Billboards
A perfect choice for attracting people from a distance showcasing product/service features and addressing pain points visually. The designs in outdoor banners involve the brand representation as well as carefully picked to reach and attract a large group of audiences who otherwise would not come into direct contact with your business, products, or services.
Where it should
be used
- Outside physical store locations
- High traffic areas
- Populated locations
Impact
Brings awareness to new releases by attracting potential customers who are passing by your store or event, and to boost advertising in densely populated locations or streets with a high amount of traffic.
05 Mesh Banners
A flexible banner style for either indoor or outdoor settings due to their extreme durability and can hold up against more harsh weather conditions when placed outdoors. As these banners are not changed frequently, the design reflects the brand values and brand colors prominently rather than focusing on the environment, product, or the promotional idea.
Where it should
be used
- Indoors or outdoors
- In severe environmental conditions
- Construction or development sites
Impact
Versatile and maintain their shape and placement even in harsh weather conditions as the mesh is very durable.
06 Bow Banners
Bow banners are unobtrusive designs that don’t distract or detract from the environment that they are placed in. Pure promotion being the motto of these banners, these types of banners are specifically designed for a particular occasion or event.
Where it should
be used
- Outdoors
- Sporting events
- Sales events
- Festivals
- Concerts
Impact
Delivers a straightforward advertising message that reveals at a glance, it’s exact advertising purpose. They can also be uniquely customized to fit company expectations or objectives and can be easily set up just about anywhere.
07 Fabric Banners
Fabric banners stand out and have the potential to look truly spectacular because they can magnify intricate designs and display beautiful artistic works.
Where it should
be used
- Indoors
- Trade Shows
- Grand Openings
- Sporting Events
- Concerts
- Product launch events
- Team building events
Impact
Businesses use fabric banners to differentiate from the competition and emphasize quality. They can be washed and reused, which is an added bonus because businesses can choose fabrics based on how they intend to display the banner and design features.
08 Vinyl Banners
Vinyl banners are made of very sturdy material, cannot rip or tear, and are reusable, making them a sound marketing investment. The material also enables it to be displayed in a variety of locations without suffering damage.
Where it should
be used
- Indoors or outdoors
- Trade Shows
- Sporting Events
- Concerts
- Festivals
Impact
Vinyl banners are a classic look and style and are weather resistant. For example, vinyl trade show banner design can be boldly displayed in crowded locations, event booths, or displayed above crowds.
09 Custom Banners
Custom banners are a one-size-fits-all creative solution. They come in all shapes, sizes, designs, and materials, and can be created for both physical and digital settings.
Where it should
be used
- Physical and digital settings
- For all advertising and brand placement purposes
Impact
There are no creative limits when it comes to custom design banners. Company logo, brand messages, or product and service offerings can be displayed in any location, sized to the purpose, and feature any artistic content.
10 Website Banners
Website banners can be showcased anywhere online and are an extremely popular option for businesses that need to enhance brand awareness in an affordable and effective way. The design for website banners involves a lot of thought processes, including the choice of the target audience, the industry that the brand/product belongs to, the objective, and more.
Where it should
be used
- Online
- B2C or B2B business sites
- eCommerc
- Educational institutions
Impact
Prevalent in all digital environments because of its potential to reach audiences. For example, a fashion school could create website Fashion Design Banners to present course options or career paths.
11 Ad Banners
Ad banners can be embedded anywhere across digital environments and are used to increase traffic online. The design for Ad banners is a specialist’s job and involves a focused concept that would eventually intrigue the audience
Where it should
be used
- Online
- Ecommerce
- Social media sites
Impact
Ad banners increase brand awareness and are specifically designed to prompt people to take action. Ad banners are highly present online, and when done right, can dramatically increase conversion.
Key Elements in Creating Effective Banners
The formula for great banners is actually quite simple: skilled artistic design, research on the target audience and industry, relevance, and effective infusion of brand identity:
- Smart Brand Messaging The most successful brands rely on short messages; L’Oreal’s “Because you’re worth it;” McDonald’s “I’m lovin it;” Bounty’s “The quicker picker upper.” Adopt a similar approach, whether it’s a slogan, call to action, or another message to strengthen brand recall.
- Spectacular Design Always design your banners for your target audience using the appropriate color, text, and imagery. Define the user persona, speak their language, and always use smart colors – especially since color guides 85% of the purchasing decision.
- Design for CTA Your banner should serve a purpose with the design. It must inform and motivate audiences to act, so choose a visible design around the call-to-action for clarity about what your target audience should do.
- Design Size Matters Great design is also inclusive of scale and should be a strategic artistic choice that includes banner dimensions, text, imagery, and placement location. It must also be consistent with the brand’s identity; if the brand relies on a mostly red and yellow theme across all of its branding assets, the banner maker should incorporate this palette.
Design with Conversion in Mind
Artwork Adobe (AWA) understands the link between design and successful conversion. Our graphic designers draw on years of practical experience working with individual entrepreneurs, businesses, and creative studios to deliver highly personalized banner designs. With a range of creative design services such as graphics design, illustration, prepress, and more, AWA has been consistent in its effective design visualizations.
At AWA, we transform banner marketing, design, and personality into a creative science that reflects your brand’s image and core values speaks to your target audience and boosts conversion. If you are seeking banner design service for a project that requires creativity backed by the conversion-oriented thought process, contact us.
– Artwork abode
