Brands have reinvented their logos based on the changing preferences of their customers. Some global brands regularly update their logos whereas others do not touch them for decades. Most companies change their logos to adapt to evolving buyer psychology, and [...]

In an increasingly visual society, images have taken on a life of their own in many instances. As a case in point, consider logos as a follow-up to our previous post on cost of designing a world-class logo. Some of [...]