Author Archives: admin

We’ve all seen it before – the poor design that leaves us underwhelmed, despite being a fan of a particular brand. Perhaps it’s even our own brand’s poor design, but you just can’t place where it goes wrong. In most cases, the answer is sim

There are many benefits to be gained from a packaging re-brand. Aside from maintaining a fresh visual aesthetic which naturally will need to be updated over time, there is also the factor of how best to manage production costs. The price of materials

We all know packaging design primarily needs to be functional, but ultimately it’s also a piece of design which needs to reflect the brand and the image it wishes to portray. Some of the more established brands over time have at least tweaked t

Just like its contents, bakery package design needs to be equally appetizing in order to stand out amongst its competitors and become something truly memorable beyond just the taste of the product alone. From a Designer’s perspective, it’