Advertisements are everywhere. From magazines to websites, television to radio, billboards to the sides of a city bus. It is hard to hide from the barrage of images and messages asking you, the consumer, to pay attention to the newest [...]

Bombarded by messages, images and cries to buy one product over another, the consumer is quickly overwhelmed by information. Added to this overload, many people also check social media sites hourly and have news articles delivered to multiple email addresses. [...]