Billboards, also known as hoarding designs, are everywhere, and for brands, a well-designed billboard placed in an excellent location can be extremely effective. A poorly-designed billboard, however, placed in the exact same location, will likely not attract attention and instead, simply waste marketing dollars.
Top 10 Outdoor Billboard Designs:
#10 – Adidas – To celebrate the opening of the Euro Cup in 2008, Adidas placed an interesting image of the soccer player Petr Cech on the Prater Ferris Wheel, a major tourist attraction in Vienna.
Image Courtesy of Ads of the World
#9 – Nike – Placing the billboard on a barge definitely is an effective way to garner attention.
Image Courtesy of Ads of the World
#8 – Frontline Products – While not the most aesthetically pleasing billboard, this one definitely makes you aware of the issue and aware of the Frontline products as well.
Image Courtesy of Ads of the World
#7 – Quitplan – Without a doubt, this cleverly designed billboard grabs the attention of all onlookers.
Image Courtesy of Clarity Coverdale Fury – Flickr
#6 – Penline Stationary – This image is very effective as it depicts a large roll of tape firmly “taped” to the billboard. Definitely an ingenious idea.
Image Courtesy of Ads of the World
#5 – McDonalds – This outdoor billboard design is extremely creative as it uses an ancient idea – a sundial – to promote the very modern McDonald products.
Image Courtesy of caseydecker.com
#4 – Formula Toothcare – This billboard is another one that attracts attention. The message? Your teeth will become so strong that you can eat metal off a billboard.
Image Courtesy of Ads of the World
#3 – Dairy Milk Chocolate – This billboard attracts attention and makes onlookers crave chocolate – all at the same time.
Image Courtesy of Flickr
#2 – Bic Razor – Another attention-getting billboard, this unique one from Bic showcases a razor sculpture “shaving” the grass.
Image Courtesy of Ads of the World
#1 – Bergey – Another innovative billboard, this one from India features a “worker” painting the billboard the color of the sky. In turn, a great optical illusion is created.
Image Courtesy of Ads of the World
Without a doubt, these outdoor advertising companies developed some pretty amazing outdoor billboard designs. How then do you create a billboard that will attract attention as well? Read on to learn exactly how!
Outdoor Billboard Designs Tips:
Choose the Best Location Possible
As you want as many consumers as possible to view your billboard, choose your billboard location with great care. For instance, think about how fast cars and trucks travel in the area. Also, keep in mind how far your billboard will be from these vehicles.
Remember that Simple is Best
When it comes to the wording on the billboard, graphic design companies strongly believe that “less is more”. You should always use less than ten words on a billboard. However, it is also important to include contact information such as a website address, social media contact info, phone number, and/or related contact information.
Choose “Readable” Font
It is also important that consumers can read your messaging on the billboard from a distance. Thus, design firms recommend using thick bold font if you want people to actually read the billboard content. Keep in mind as well that script fonts will not work on a billboard.
Make It Memorable
Certain colors attract more attention than others and some can trigger specific psychological reactions in the viewers. Choose your billboard color scheme wisely. Also, make certain that the colors you choose can be viewed by onlookers both during the day and at night, and choose an image that is both appropriate and intriguing.
With these tips, you should be well on your way to creating attractive and effective outdoor billboard signs of your own.
– Artwork Abode
