Leading US Magazine Publisher Approches Artwork Abode to Carry Out Their Regular Spillover Works Cost-Effectively

The Client

The client is a Media Publications Company based in the US. The client has tie-ups with well-known Chambers of Commerce and Sports Associations across the United States. The client provides custom print solutions for telecom, sports, and other industry groups.

The Situation – Business Need

  • Being an established publisher of 3 magazines every month, the client already had a working relationship with a set of offshore external designers
  • However, the client’s internal design team was not comfortable interacting with their current partners due to communication issues
  • Hence, the client approached Artwork Abode, after an extensive search for the right outsourcing partner, to find a permanent solution for all their spillover works
  • This included page layout designing, proof reading, and text formatting

The Challenges

The challenges we faced during the course of action were:

  • Indexing was a challenge as this was not provided by the customer
  • The expected turnaround time 5 working days was too tight
  • Understanding the client’s design preferences took a while

The Solution

Artwork Abode embarked on the following solution:

  • A team of 2 senior graphic designers was entrusted with this project
  • This team had a dedicated manager, who also performed Quality Analysis
  • Design applications, namely InDesign, Illustrator, and Photoshop were used
  • The following process map was followed:
Process Map

The Result

We benefited the client in many ways that include:

  • 100% Customer Satisfaction was guaranteed
  • The client achieved substantial cost savings
  • The client also found a permanent ongoing solution, which they were looking for, and a better design partner who can understand and meet the client’s expectations better

Note: References available on request