Avoid These Mistakes in Creative Brief

Breaking the rules and thinking outside the box are good strategies for a business to get ahead in a highly competitive world. Any advantage you can get is a good one. Following the creative brief template developed by Artwork Adobe gives you a step up because it is designed to provide us with the critical information for producing a product, all in one snapshot.

Learn to avoid creative brief mistakes and learn how to provide a great creative brief your project has a much better chance of being delivered on time and at or under budget.

Submitting without Proofread

Knowing how to provide creative brief content that is accurate and free from errors is beneficial to both you and Artwork Adobe. A mistake that is often made is the creative brief submitted hastily and containing spelling errors, content that is difficult to understand or inaccurate data. Only the owner of the content will know what is correct.

Proofread everything you submit. Spelling errors can lead to misunderstanding when using words with similar spellings that have very different meanings. Also pay close attention to what you write to avoid creative brief mistakes. Read what you write and be sure it is accurate and clear.

Dependent on Creative Designers

Don’t depend on the creative designers at the receiving end to interpret everything you envision. You are the architect of the project and you have an idea of what you want. But if the creative brief is unclear, confusing, missing key elements or full of errors, the designers will have to interpret and fill in missing information. While we are here to help provide advice and ideas on how to make your project successful, you know what you want. Valuable time can be spent and wasted if the information on the brief is incomplete. Avoid creative brief mistakes by providing as much information as you can.

No Reference Files

Avoid providing Artwork Adobe with too few design files. Sometimes more is better. Put together as many reference files as you can so our designers see visual examples of the type of output file you are expecting.

Reference File Size More than 2MB

Avoid sending reference files or project files that are more than 2MB in size. The large files are difficult to transmit and can fill up our mailboxes. If you do have files that are larger that 2 MB, use compression software to downsize the file. Large files have the potential to get corrupted so keep them simple for easy transmission.

No Target Audience

One of the most fundamental creative brief mistakes made is not defining the correct audience. The products defined in the creative brief will be produced to attract a certain audience. If the information provided in the brief is not concise, time and money can be quickly wasted producing products that will not do the intended job.

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